"Bubbles" - by Millais.

Pears was revolutionary in using Art to double as advertising. This painting by famed painter Millais is one of Pears Soap's most enduring images. This image was purchased from Millais, a Pears soap was added in the bottom right and ‘Pears Soap' emblazoned over the top.Fine art transformed into fine advertising.

A print advertisement from the 1800s.The transparency has been a core promise ofthe brand through the years, till now.

Pears perfected the fusion of fine art and advertising. This image is from the Pears Christmas Annual of 1914. The Annual was a compendium of Pears advertising, art, culture, literature and an eagerly-awaited high quality publication.

One Queen and three Kings of England have endorsed the usage of Pears soap through their personal use. The last queen to give her royal seal to Pears soap was Queen Elizabeth, The Queen Mother.

An advertisement from Illustrated Weekly - April 25th, 1953. Transparency has been integral to Pears Soap and has Pears has communicated this attribute consistently down the ages. In fact, this 'looking-through-the-soap' action is still used in Pears advertisements today.

Pears Keeps your Skin Young, Innocent - a print advertisement from the 80s.

A print ad from the 90's - The mother & daughter depiction has also been an integral part of the brand, depicted in advertising even till now.

Pears has also always been synonymous with skin care - through it's mild and gentle cleansing nature.

A soap so pure,it has nothing to hide.

An evocative headline from the early 2000s effectively captures the gentleness of Pears, mirrored in its transparent, clear physicality

Pears has always promised the gentlest care for complexions, never letting them grow up but stay innocent, pristine. The current advertisement takes this thought forward articulated in a simple pithy caption - Masoom Pears